Founder Breakthroughs
Begin with the Exit in Mind - with Josh Wilkinson
On this episode, we're joined by expert marketer Josh Wilkinson to share insights on how founders can master the art of marketing to launch and grow their startups. During our talk, we discussed:
- How marketing applies at every stage of the venture – from startup to growth and exit
- A process called ends to the middle marketing that helps you clarify your positioning
- How to strategically pitch your company to an acquirer
- And how marketing applies not only to your customers – but to firms that can eventually help you exit
- The classic mistakes founders make – and how to reposition around these
- An interesting strategy to go upstream to acquire customer leads at a much lower price
- The importance of exit strategy – and why founders need to think about it at every step of the way
On this episode, we're joined by expert marketer Josh Wilkinson to share insights on how founders can master the art of marketing to launch and grow their startups. During our talk, we discussed:
- How marketing applies at every stage of the venture – from startup to growth and exit
- A process called ends to the middle marketing that helps you clarify your positioning
- How to strategically pitch your company to an acquirer
- And how marketing applies not only to your customers – but to firms that can eventually help you exit
- The classic mistakes founders make – and how to reposition around these
- An interesting strategy to go upstream to acquire customer leads at a much lower price
- The importance of exit strategy – and why founders need to think about it at every step of the way