Every startup needs to make money – but some startups are architected with a much bigger purpose in mind.

Today’s guests, Mike Mills and Nick Spoors of Infinitary Fund – have found a unique way to fund their mission.

Their core innovation has enabled them to sell a product today that gives them cashflow and runway to build the business – while also funding a Think Tank that is going after some pretty amazing breakthroughs.

Their runway business keeps the lights on – and their think tank enables them to shoot for the moon.

I can’t even imagine how much innovation could be unlocked if more companies were designed this way.

We had a fascinating discussion going deep on this new model for doing business – and I hope you find it as inspiring as I did.