Founder Breakthroughs
Every week, Inc 500 Serial Entrepreneur Jeff Durso interviews brave founders, uncovers their epic stories, and elicits profound insights about what has helped them achieve breakthroughs in their business.
Founder Breakthroughs
From Marketplace to Community - with Katelyn Alberts of VERVERY
The startup journey is full of twists and turns – but it can also present new opportunities as you go down the path.
Today’s guest, Katelyn Alberts started her journey with the idea of building a marketplace – and quickly transformed it into something even greater than that.
During our talk, we covered some really timely topics for any founder:
- How Katelyn, as a nontechnical founder, was able to navigate the tough question of whether to hire a tech team or recruit a tech founder – and how she discovered an even better approach.
- How to go from seeing a problem that needs to be solved – to deciding to take action on it yourself.
- What to do when you get started – and how to define your MVP
- The challenges of building a 2 sided marketplace – and knowing how to recruit participants on both sides.
- How adding a community mastermind to the mix can add huge value to the core members of the audience – and generate more revenue to help grow the business
- The importance of getting the formula right in one location – to achieve “density” – before scaling
Links for Katelyn:
VERVERY: https://www.ververy.com/
LinkedIn: https://www.linkedin.com/in/katelynalberts/